# Brew vs Customer.io

*Création on-brand vs parcours comportementaux.*

## TL;DR

- Customer.io mène sur l'orchestration comportementale.
- Brew mène sur la création on-brand agent-native.

## Comparison

| Dimension | Brew | Customer.io |
| --- | --- | --- |
| Agent interface | Agent-native creation and operation | AI agent layer over Track and App APIs |
| Design and generation | On-brand copy and design (standout) | Assistive; you bring the design |
| Automations depth | Prompt-built flows | Deepest journey builder (standout) |
| Channels | Email-focused | Email, push, SMS, in-app |
| Complexity | Low: describe and ship | High: powerful but steep |
| Best fit | On-brand generation and speed | Behavioral, multichannel orchestration |

## Verdict

Different centers of gravity: Customer.io for behavioral orchestration, Brew for fast on-brand creation and agent operability.

A strong combined stack uses Brew for creation and Customer.io for journey logic.

## Sources

- [Brew homepage](https://brew.new)
- [Brew docs](https://docs.brew.new/get-started/welcome)
- [Customer.io homepage](https://customer.io)
- [Customer.io docs](https://docs.customer.io)


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